Make the “right choice” with Quality Choice Insurance!

Quality Choice is your local West Michigan Life Insurance provider.  Our top priority is to make sure your loved ones are protected financially when death occurs. 

We will work with you to address your unique needs, obtain the best quotes, and help you make the right coverage “Choice”!

Through the independent insurance companies we represent, we are able to offer term life, whole life, and hybrid life insurance policies for both individuals and businesses.

Local, Independent Life Insurance Agent in West Michigan - QCInow.com

Get answers to your questions about life insurance, easy quotes and smart advice with Quality Choice Insurance Agency!

Call: (616) 205-5222 or Email: [email protected]


Term or whole life or hybrid coverage for you and your family.

Individual life insurance can be used to help replace your lost income, pay off the mortgage, set aside money for your children’s education, or provide money to help your family survive beyond your death.

It provides peace of mind to people who depend on you, knowing they will be taken care of, even if you’re not here.


Group life insurance for business partners and employees.

Business life insurance can be used to fund buy-sell agreements, purchase key person insurance, or pay off business debts.

Group life insurance provides life insurance for the business officers and the employees. In some cases, group life can cover preexisting conditions as well. 

Local, Independent Life Insurance Agents in West Michigan - QCInow.com


There are two basic forms of Life Insurance: Term and Whole Life.


Term life insurance refers to the number of years the coverage is provided for—usually 10, 15, 20, or 30 years.

During this period of time, if you die, your beneficiaries will be paid the death benefit you selected.

At the end of the term, the insurance policy is completed and you are no longer covered.


This type of life insurance policy is permanent and provides you with a lifetime of coverage.

It has guaranteed (tax-deferred) cash value and loan provisions as well.

Upon your death your beneficiary will receive (in most cases) tax-free money and the policy will then end.

There are many variations of these two core policies such as universal life, single premium whole life, graded benefit whole life, and second-to-die insurance.

These policies are used as the need and situations arise.

We Work with Top Life Insurance Providers Nationwide

One of the great things about working with a local, independent life insurance agency is that we personally work with you to obtain the appropriate coverage for you at the best rates available.

We’ll do the legwork, get quotes, and present you with all of your options.

The “Choice” is easy!

We work closely with you to understand your unique needs, conduct a life insurance review, get quotes from the top life insurance providers and help you choose the plan that is right for you!

Contact Us

Ask questions and get started on a quote for life insurance today!

The agents at Quality Choice Insurance are ready to help by calling:

Sparta Office: (616) 205-5222

Muskegon Office: (231) 744-5135

Email: [email protected]